Realizing Business Value from Data : Data Management Strategy

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About Course

Data management and AI strategies often remain disconnected from the capabilities and resources required to implement them. A useful strategy must connect business priorities to a clear framework architecture, long-term objectives, implementation choices, risks, and measures of success.

The course takes you through the complete strategy-development process: establishing the business rationale, defining the required strategy content, and planning execution. You will use a structured strategy template, apply it to your organization, and compare its content with publicly available data and AI strategies. The result is a coherent strategy that can guide investment, capability development, and implementation decisions.

What Will You Learn?

  • Structure an actionable Data–AI strategy
  • Prioritize business drivers and use cases
  • Define strategic vision and stakeholder value
  • Scope frameworks, capabilities, and principles
  • Assess strategic feasibility and risks
  • Select an appropriate implementation approach
  • Develop a roadmap and success measures

Course Content

Establishing Strategic Direction
A Data Management or AI strategy needs a clear connection to the business priorities it supports. In this topic, you will establish that connection through business drivers, use cases, and stakeholder expectations. You will use these inputs to clarify the strategic vision and expected business value, creating the rationale for the framework and capability decisions that follow.

  • Structuring Data–AI Strategy
    09:12
  • Conceptual Understanding
  • Analytical Thinking
  • Defining Business Drivers
    04:16
  • Conceptual Understanding
  • Analytical Thinking
  • Defining Vision Through Use Cases
    04:39
  • Conceptual Understanding
  • Analytical Thinking
  • Articulating Stakeholder Value
    04:07
  • Conceptual Understanding
  • Analytical Thinking

Defining Strategy Content
Business priorities establish the purpose of your strategy. The next step is to determine which frameworks and capabilities will support them. In this topic, you will bring framework architecture, capability scope, and management principles into your strategy. These decisions establish what the organization needs to develop and provide the basis for subsequent planning.

Planning Strategy Execution
A defined framework and capability scope still require decisions about feasibility and implementation. In this topic, you will assess the proposed strategy, address its risks, and select an appropriate development approach. You will connect these decisions to long-term objectives, a high-level roadmap, and success measures that support implementation planning and progress reviews.

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